|本期目录/Table of Contents|

[1]姚文.绿色农产品消费意愿、消费行为归因分析——基于贵阳市的实证研究[J].江苏农业科学,2019,47(05):296-300.
　Yao Wen,et al.Attribution analysis of consumption intention and consumption behavior of green agricultural products—Based on empirical study of Guiyang City[J].Jiangsu Agricultural Sciences,2019,47(05):296-300.
点击复制

绿色农产品消费意愿、消费行为归因分析
——基于贵阳市的实证研究(PDF)
分享到：

《江苏农业科学》[ISSN:1002-1302/CN:32-1214/S]

卷:
第47卷
期数:
2019年第05期
页码:
296-300
栏目:
农业经济与管理
出版日期:
2019-03-30

文章信息/Info

Title:
Attribution analysis of consumption intention and consumption behavior of green agricultural products—Based on empirical study of Guiyang City
作者:
姚文
西南大学商贸学院，重庆 402460
Author(s):
Yao Wen; et al
关键词:
绿色农产品; 消费意愿; 消费行为; 影响因素; 贵阳市实证分析; 科学决策参考
Keywords:
-
分类号:
C913.3；F323.7
DOI:
-
文献标志码:
A
摘要:
食品安全事关居民生活质量，绿色农产品生产是我国农产品供给侧改革的重要内容。基于归因理论，对消费者绿色食品消费意愿及行为的影响因素展开实证研究。结果表明，消费者对绿色农产品的健康属性和绿色农产品生产的环保作用的认知、企业的营销努力对消费者绿色农产品消费意愿影响显著，消费意愿、购买方便性、政府对绿色农产品的监管对绿色农产品消费行为影响显著。绿色农产品生产企业应强化并大力宣传绿色农产品对增进消费者身体健康的积极作用、绿色农产品生产对环境的保护作用，以强化消费者绿色农产品消费意愿。此外，还应精心布局销售网点以方便顾客购买。政府应强化对绿色农产品生产与销售的监管，为绿色农产品营造良好的外部环境。
Abstract:
-

参考文献/References:

［1］Abdul R H. Consumers intention and factors affecting green food consumption［D］. Kuala Lumpur：Universiti Putra Malaysia，2009.
［2］Stobbelaar D J，Casimir G，Borghuis J，et al. Adolescents attitudes towards organic food：a survey of 15-to 16-year old school children［J］. International Journal of Consumer Studies，2007，31(4)：349-356.
［3］Kihlberg I，Risvik E. Consumers of organic foods - value segments and liking of bread［J］. Food Quality and Preference，2007，18(3)：471-481.
［4］Eertmans A，Baeyens F，van den Bergh O. Food likes and their relative importance in human eating behavior：review and preliminary suggestions for health promotion［J］. Health Education Research，2001，16(4)：443-456.
［5］do Pao A M F，Raposo M. “Green” segmentation：an application to the Portuguese consumer market［J］. Marketing Intelligence & Planning，2009，27(3)：364-379.
［6］DSouza C，Taghian M，lamb P，et al. Green decision：demographics and consumer understanding of environmental labels［J］. International Journal of Consumer Studies，2007，31(4)：371-376.
［7］Mohamed M. Gender different in Egyptian consumers green purchasing behaviour：the effects of environmental knowledge，concern and attitudes［J］. International Journal of Consumer Studies，2007，31(3)：220-229.
［8］靳明，赵昶. 绿色农产品消费意愿的经济学分析［J］. 财经论丛，2007(6)：85-91.
［9］靳明，赵昶. 绿色农产品消费意愿和消费行为分析［J］. 中国农村经济，2008(5)：44-55.
［10］王锋，张小栓，穆维松，等. 消费者对可追溯农产品的认知和支付意愿分析［J］. 中国农村经济，2009(3)：68-74.
［11］张小霞，于冷. 绿色食品的消费者行为研究——基于上海市消费者的实证分析［J］. 农业技术经济，2006(6)：30-35.
［12］唐学玉，张海鹏，李世平. 农业面源污染防控的经济价值——基于安全农产品生产户视角的支付意愿分析［J］. 中国农村经济，2012(3)：53-67.
［13］宋亚非，于倩楠. 消费者特征和绿色食品认知程度对购买行为的影响［J］. 财经问题研究，2012(12)：11-17.
［14］傅丽芳，邓华玲，魏薇，等. 基于Probit回归的绿色农产品消费影响因素及购买行为分析［J］. 生态经济，2014，30(7)：60-64.
［15］Zhu Q H，Li Y，Geng Y，et al. Green food consumption intention，behaviors and influencing factors among Chinese consumers［J］. Food Quality and Preference，2013，28(1)：279-286.
［16］Tanner C，Kast S W. Promotine sustainable consumption：determinants of green purchases by Swiss consumers［J］. Psychology & Marketing，2003，20(10)：883-902.
［17］van de Velde L，Verbeke W，Popp M，et al. Perceived importance of fuel characteristics and its match with consumer beliefs about biofuels in Belgium［J］. Energy Policy，2009，37(8)，3183-3193.
［18］Oosterveer P，Spaargaren G. Organising consumer involvement in the greening of global food flows：the role of environmental NGOs in the case of Marine fish［J］. Environmental Politics，2011，20(1)：97-114.
［19］Grankvist G，Biel A. The importance of beliefs and purchase criteria in the choice of eco-labeled food products［J］. Journal of Environmental Psychology，2001，21(4)：405-410.
［20］Wandel M，Bugge A. Environmental concerns in consumer evaluation of food quality［J］. Food Quality and Preferences，1997，8(1)：19-26.
［21］Zhu Q，Li Y，Geng Y，et al. Green food consumption intention，behaviors and influencing factors among Chinese consumers［J］. Food Quality and Preference，2013，28(1)：279-286.
［22］Chen M F. Consumer attitudes and purchase intentions in relation to organic foods in Taiwan：moderating effects of food-related personality traits［J］. Food Quality and Preference，2007，18(7)：1008-1021.
［23］Magnusson M K，Arvola A，Koivisto Hursti，et al. Attitudes towards organic foods among Swedish consumers［J］. British Food Journal，2001，103(3)：209-227.
［24］Williams P R D，Hammitt J K. Perceived risks of conventional and organic produce：pesticides，pathogens，and natural toxins［J］. Risk analysis：an official publication of the Society for Risk Analysis，2001，21(2)：319-330.
［25］Ma S J，Wang T，Chen X Y . Green food - to buy or not to buy?：A study of beliefs influence on green food consumption of Chinese urban residents［J/OL］. https：//www.mysciencework. com/publication/show/green-food-buy-buy-study-belief-s-influence-green-food-consumption-chinese-urban-residents-b5dd2db5，2013.
［26］简小珠. 第八讲 心理问卷编制的验证性因素分析［Z/OL］. ［2017-09-05］. https：//wenku. baidu.com/view/5019c79c80 eb6294dd886c5f.html.

相似文献/References:

[1]孙梅,赵越春,李广水.食品安全视角下绿色农产品供应商的选择[J].江苏农业科学,2013,41(12):423.
　Sun Mei,et al.Selection of green agricultural products suppliers from the perspective of food safety[J].Jiangsu Agricultural Sciences,2013,41(05):423.
[2]徐大飞,殷敏,吴魁.消费者视角下的高端农产品产加销一体化经营策略[J].江苏农业科学,2016,44(02):461.
　Xu Dafei,et al.Integrated management strategy of production and marketing of high-end agricultural products based on consumer perspective[J].Jiangsu Agricultural Sciences,2016,44(05):461.
[3]余涛,胡娟,蔡银莺,等.市场主体对环境友好型农产品的供需意愿及影响因素——基于武汉市市民和农民的调研[J].江苏农业科学,2016,44(02):450.
　Yu Tao,et al.Supply and demand will of main market players to environmentally friendly products and its influencing factors—Based on survey in citizens and farmers in Wuhan City[J].Jiangsu Agricultural Sciences,2016,44(05):450.
[4]陈化飞.低碳经济下绿色农产品供应链主体博弈[J].江苏农业科学,2017,45(14):293.
　Chen Huafei.Main game of green agricultural products supply chain under low carbon economy[J].Jiangsu Agricultural Sciences,2017,45(05):293.
[5]任宗伟,郭海妮,白世贞.基于供给侧导入的黑龙江省绿色农产品市场体系建设对策研究[J].江苏农业科学,2017,45(19):95.
　Ren Zongwei,et al.Study on countermeasures of market system construction about green agricultural products in Heilongjiang Province based on supply front[J].Jiangsu Agricultural Sciences,2017,45(05):95.
[6]霍红,臧旭.“互联网+”时代下绿色农产品流通模式运作效率比较研究[J].江苏农业科学,2018,46(07):305.
　Huo Hong,et al.Comparative study on operation efficiency of green agricultural product circulation mode under background of “Internet Plus”[J].Jiangsu Agricultural Sciences,2018,46(05):305.
[7]周业旺,董梦琦.基于地区差异的消费者购买绿色农产品影响因素分析——以湖北武汉市和黄冈市为例[J].江苏农业科学,2018,46(08):335.
　Zhou Yewang,et al.Analysis of factors influencing consumers purchasing green agricultural products based on regional differences—Taking Wuhan City and Huanggang City in Hubei Province as an example[J].Jiangsu Agricultural Sciences,2018,46(05):335.
[8]柴彦红.基于回归模型分析法的社区支持农业消费者感知价值维度实证[J].江苏农业科学,2018,46(10):313.
　Chai Yanhong.Empirical study on consumers perceptual value dimension in community support agriculture based on regression model analysis[J].Jiangsu Agricultural Sciences,2018,46(05):313.

备注/Memo

备注/Memo:
收稿日期：2017-10-17
基金项目：中央高校基本科研业务费专项资金项目(编号：SWU1409314)；西南大学荣昌校区工商管理培育学科基金(编号：RCQG207001)。
作者简介：姚文(1973—)，男，四川巴中人，博士，副教授，主要从事农业经济管理。E-mail：y605@163.com。
更新日期/Last Update: 2019-03-05