|本期目录/Table of Contents|

[1]梁喜,刘雨.价格干预政策下生鲜农产品供应商的渠道选择[J].江苏农业科学,2018,46(02):325-329.
　Liang Xi,et al.Channel choice of suppliers of fresh agricultural products under price intervention policies[J].Jiangsu Agricultural Sciences,2018,46(02):325-329.
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价格干预政策下生鲜农产品供应商的渠道选择(PDF)
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《江苏农业科学》[ISSN:1002-1302/CN:32-1214/S]

卷:
第46卷
期数:
2018年02期
页码:
325-329
栏目:
农业经济与管理
出版日期:
2018-01-20

文章信息/Info

Title:
Channel choice of suppliers of fresh agricultural products under price intervention policies
作者:
梁喜;  刘雨
重庆交通大学经济与管理学院，重庆 400074
Author(s):
Liang Xi; et al
关键词:
生鲜农产品; 双渠道; Stackelberg博弈
Keywords:
-
分类号:
F713.1
DOI:
-
文献标志码:
A
摘要:
为分析生鲜农产品供应商在价格干预政策下的渠道选择问题，采用动态Stackelberg 博弈法，分析单零售渠道结构和供应商建立了直销渠道的双零售渠道结构对生鲜农产品供应商和零售商的决策和绩效影响，通过算例分析需求弹性、新鲜度、干预点和直销渠道成本的影响。结果表明，供应商选择直销渠道的意愿是关于零售价格的增函数，关于直销渠道成本的减函数，关于需求弹性的减函数，关于干预点的增函数，与新鲜度关系不明显。
Abstract:
-

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备注/Memo

备注/Memo:
收稿日期：2016-08-05
作者简介：梁喜(1978—)，男，江苏连云港人，博士，教授，硕士生导师，主要从事物流与供应链管理，技术创新研究。E-mail：liangxi0001@126.com。
更新日期/Last Update: 2018-01-20